Ramón Esteve has developed an image for the brand based on the characteristics of the pieces. In order to do so, he has generated a global concept that emphasizes the product’s homogeneity and continuity, while giving special importance to its materiality. He has also designed the logo and the inspirational catalogue for prescribers, as well as the stand for the Cersaie fair where Porcelanosa held the official presentation of the brand.

Art Direction

In addition to the layout and art direction of the catalogue that displays the variety of HighKer products, Ramón Esteve has directed the production of video and photo for all the brand marketing, both online and offline.

For this purpose, he has designed different inspirational settings where the material is presented as the main element, playing with the combination of colors and finishes. Enigmatic spaces surrounded by the material, resulting in a warm atmosphere where you can appreciate the quality and multiple possibilities of the product in use.