Winning Proyect
The Na Xemena collection involves the introduction of Ramon Esteve to the world of design, in addition, to the beginning of the professional relationship with the signature Gandia Blasco. This collection arises as a response by the architect to a problem that was recognized in the realization of one of its architectural projects.
Design From the Architecture
In the construction of the house Na Xemena in Ibiza, a name that was later to be adopted to the collection, arose the need to arrange furniture that responds to the philosophy of the House while adapting to all areas of the House. The furniture had to have very definite characteristics such as easy mobility, weather resistant, long-lasting and elegant. .
Essence Of Contemporary Design
“For me the furniture is an element that, on one hand transmits the guidelines of the architecture, and the other hand connects the architecture to the man.” Ramón Esteve.
Oblivious to the vagaries of fashion, this elegant collection has become a point of reference when it comes to design and a “must have” of the contemporary space. The Gandia Blasco signature, which known until then for the realization of carpets, took charge of the collection´s production.
Na Xemena has been considered to be an expression of a new form compared to the traditional concept of garden furniture.
A Great Family
The collection Na Xemena for a few years was in constant growth, each season included a few more pieces to cover the needs of the exterior spaces. The collection consists of high and low tables, , with wheels, chairs, stools, benches, armchairs, loungers , carts, shelves, cupboards, trays, etc., all marketed by Gandia Blasco.
Na Xemena creates an atmosphere of serenity and balance, something that stimulates sensitivity and invites you to enjoy every moment
Made of aluminum profiles anodized or thermo-coated (white, bronze, sand or tobacco) and polyethylene 100% recyclable.
To achieve a consistent and powerful image, the designer displayed constant involvement. The designer was always very close to the company , both in the realization of the photographic images as to the design of the catalogs, fair stands , and everything else that is related to the company’s image and the collection.
15 Years and Growing
In the year 2011, to celebrate its 15th anniversary, the collection was released in new colors and textures that interact in different environments and natural spaces, as well as being perfectly integrated into interior spaces. The collection presents a soundproof structure, and just like the parts of polyethylene that are in colors white, bronze, sand and anthracite in a method that can combine all colors together.
“No family of outdoor furniture has been so significant in Spain like this one.” Soledad Lorenzo, director magazine Architecture and Design.
“The Na Xemena lounger was conceived from an architectural perspective. The originating idea is of a basic geometry prisms of square or rectangular base measures 2×2, 2×4, 2×6, 2×8, so that the proportions are always contained in all the parts.” Ramon Esteve.
Industrial Development
The initial structure was carried out with standard profiles of different sections of steel with dichromate finishes and thermoset paint coating.
When Gandia Blasco decided to market its brand, it was necessary to look for lighter materials and materials that had long durability in the exterior, such as anodized aluminum and polyethylene.
Currently the manufacturing is on an industrial level that is fully calibrated, using profiles, injection parts, machined by numerical control, pneumatic presses, etc.
The furniture has a great durability in its fixture thanks to the parts with fixed joints along with polyamide elements on the screwed profiles and the MITRE joints that are reinforced with aluminum angles.
“Na Xemena was the project in that, for the first time, I was able to express my way of doing architecture in a blunt way. From many points of view: from the relationship with the place, both physical and cultural, till the detail of manipulating the perception of the place by creating a total experience.” Ramón Esteve
Designer
Ramón Esteve
Collaborators
Juan A. Ferrero
Silvia Martínez
Manufacturer
Gandia Blasco
Photography
Ramón Esteve
Chencho Duato
