The Salone del Mobile de Milano opens a new season for outdoor furniture brands. A new stage with a different look that has been running under the art direction of Ramón Esteve Estudio since 2009.
Art Direction
The design that we present in this Milano 2016 edition for the firm Vondom is based on a play of graphic grids, colour gradients and effects of transparent lenses with a colour hue. This plastic concept is used in all the communication materials integrated in the Vondom Experience: “Hello Summer” Vondom CD, Vondom News publication for iSaloni 2016, the projection of the movies “Vondom Experience” and “Vondom Contract Soul”, etc.Geometric Abstraction
The solid walls of whitened wood are the background, while in contrast some black linear prisms subtly mark off the perimeter and frame the new products. Like a Mondrian’s picture where a surrounding element draws some graphic lines in an irregular grid and contains some transparent membranes of fluorescent and smoked colours over a play of moving gradients.Verticallity
The new products are arranged vertically in such a way that they are integrated in the façade of the stand and reveal the interior. A large video screen shows the Vondom universe to the public.
Art Direction
Ramón Esteve
Collaborators
Silvia Martínez
Isabel Meyer
Nacho Poveda
Isabel Rincón de Arellano
Ángela Sabio
Produce
Vondom
Music
Henry Holzwarth
Audiovisual Production
Alfonso Calza
