Designed by Ramón Esteve, the LZF Stand in Euroluce 2019 is designed as a space that reflectsthe renovation that the image of the firm is undergoing. It results in a calm neutral space thatserves as the background for the main set featuring the lights.
By means of a play of transparence involving curtains and lattices, we fragment the space and modulate a circular and fluid path where the visitor can get to know intuitively the series ondisplay. The cold materials such as metal and marble contrasts with the warmth of the fabrics, the wood and the carpet, and generate a theatrical atmosphere. Besides that, the neutral tones ofthe background highlight the finishes, textures and colours of the products on display.
The novelties are grouped by collections with different unique compositions presided over by a neon sign that draws the name of the collection. “Wood touched by light”, the LZF slogan, isreproduced even by the general illumination, where the wood in the lamps is illuminated byspotlights with the same temperature colour as their wooden veneers.
Design
Ramón Esteve
Collaborators
Isabel Meyer
Irene Usero
Nacho Poveda
Produce
LZF Lamps
Photography & Audiovisual
Alfonso Calza
Music
Holzwarth & Sebastian
